An iconic design from the 2000s returns to capture the limelight on the global smartphone stage. f°am made this ad that is ringing a bell not only with the fans of folding phones.
Motorola seems to have struck a zeitguised nerve with the launch of this famous flip phone redesign, which promises to combine smartphone slickness with the satisfaction of physically answering and ending a call.
f°am Studio’s design of the launch film captures this physicality in motion and visually in the surface details of the phone.
Design and direction: f°am Studio
Creative Agency: Los York
Client: Motorola
Music: UglyStupidHonest
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