In partnership with JC Decaux we used Panasonic's D-Imager and Microsoft's .Net technology to create an interactive outdoor ad. It invited passers-by to interact with school children in the unit.
As people approached the ad, the children onscreen ran away from the viewer, demonstrating the isolation experienced by disadvantaged children. The very type of children that The Smith Family assist.
It was awarded
- Best Outdoor Ad of the Week on bestadsontv.com
- ADMA OOH experiential finalist
- ADMA Creative use of tech finalist
- JCDecaux International Campaign of the Month
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