Lucky Post's Logan Hefflefinger and Scottie Richardson tag team two new spots via The Richards Group that use unexpected situations to demonstrate the ways GameStop brings Power To The Players.
“Goat” is a wonderfully absurdist explanation of GameStop’s trade program. Working with the agency creative team, Hefflefinger found the pattern for the banter, while Scottie Richardson sound designed and mixed tracks and bleats.
Agency: The Richards Group
Producer: Laurie Shannon
Creative Group Heads: Lynda Hodge and David Canright
Copywriter (Goat and Hole): Joey Googe
Art Director (Goat): Diego Zelaya
Art Director (Hole): David Styler

Production Company: Independent Media
Director: Danny Leiner

Post Production: Lucky Post
Editor: Logan Hefflefinger
Assistant Editor: Juan Vargas
Graphics: Seth Olson
Sound Design/Mix: Scottie Richardson