We have recently produced and directed a series of lovely typography tv commercials based on 'that winning call' when a lottery winner gets their win confirmed. The story is told through the pink ticket graphics using simple layouts and clever transitions to bring the story to life.
Agency: AMV BBDO
Client: Camelot
Creatives: Micheal Hughes & Dalatando Almeida
Production Company: Not To Scale
Animation & Direction: Vincent
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