Dir. Mishka Kornai
The College Board is a nonprofit group responsible for administering the SAT and Advanced Placement tests throughout American high schools. Their new $25 million scholarship program was created to reward students not for academic grades or scores, but simply for completing steps in their own college planning. In order to announce the program to high schoolers on a national level, we created a campaign consisting entirely of real student POVs. Shot over five days throughout Southern California and in three active high schools, Director Mishka Kornai worked with real students to capture their real experiences from their perspective. The scholarship program is intended to nudge more students, particularly low-income youth who might fear that college is financially out of reach, to apply for college. Half of the scholarships will be set aside for students whose families earn less than $60,000 annually.