Veranos de la Villa is the name of the summer programme of events in Madrid, that brings together concerts, children events, music, foodtrucks, etc all around the city during July and August.
The project consists in the renewal of the visual and graphic identity, creating a video for the campaign, several photography and corporate identity with design adaptations for street advertising.
The concept of the project focuses on the idea of Madrid as a big canvas where all the events take place in different areas, giving the spectator the need to move and discover new areas of the city to experience the summer festival. On the video we have set the most representative events, such as music, dancing, sports, kite flying, water pistol battle and concerts.
Concept, direction, art & photography: Fragmento Universo
DOP: Pablo Vallejo
Production: Fragmento Universo
Client: Ayuntamiento de Madrid