Client: Polestar
Agency: Forsman & Bodenfors
Director: FILMIC ART
Producer: FILMIC ART
3D animation: FILMIC ART
This is the film launching Polestar into the future, going all electric. A giant leap in automotive technology. The story is told in a letter written to the car industry, with a goodbye to the fossile engine and welcoming the all new electric car. Polestar will never again build a fossile engine - That's the message of "Time to move on". The launch is happening on Valentines day and is communicated through a massive worldwide campaign. It's time to show the world what the future looks like.
We made this film using a combination of filmed ink sequences combined with 3D animation. The process was an interesting mix of techniques, some we had to figure out ourselves and invent through a rigorous research and development process mixing different fluids and ink, and then we worked with different kind of mapping techniques bringing it all back into 3D and digital compositing to get the result we wanted.
LINK TO SITE: polestar.com/news/year-of-the-2-moving-on
FULL CREDITS:
Director: FILMIC ART
Producer: Moa Thenstedt Åkerström
Executive producer: Andreas Ibohm
Art Director: Jonathan Knape, Alexander Söderholm
VFX Supervisor: Jakob Dahlström
Lead 3D: Adrianos Papamarkou
3D Artists: Daniel Westlund, Jonas Törnros,
SFX Supervisor/Lead Compositor: Jacob Danell
Compositing Artists: Mikael Herrera, Daniel A Söllscher, Johnny Vex, Carl-Johan Westregård
D.O.P: Simon Öster
D.O.P. Additional Footage:Staffan Övgård
Gaffer:Samuel Gonzales
Compositing Assistant/Additional Illustrations: Emelie Söderström
Illustration Artist: Johan Metz
Sound: Redpipe