ILLY - BEAUTY HAS A TASTE

illy sponsors a lot of new ways to approach modern culture. they have a high supply of young artists out of different disciplines.
la belleza is an iconic expression of the Italian way of life. it stands for
the perfection of life. it implies high culture and dedication to the beauty of life.
the fact that the beauty has a flavour is dominated by the
distinguished stimulus evoked by illy cafe. to enjoy the perfection of
beauty in its memorable moments is the challenge to develop for illy. the
purest beauty of visual moments are connected with the purest beauty of tasting illy.
irresistible images captured somewhere between the dream and frozen moments of reality are part of matthias zentners creative cinematographic solution.
does beauty have a taste? if so, then what would it look like? zentner
claims in his contemplative piece that it is possible for all of us to reach
this perfect balance by sensitising the senses of perception.
this movie is poetic evidence of him being right. so, drink a cup of coffee (preferably illy), close your eyes and take the journey towards the perfect moment!
the challenge of multiple locations with an unseen casting and a high
production value for achievable costs made bangkok the choice, where we shot for 3 days.