In this latest enterprise together with our Chinese client Beijing Eye, Matthias Zentner created a declaration of grace and elegance for Hongqi, Chinese premium car brand.
Initiated by a spark of the creative idea, the process of car-making becomes a wild and free manifesto of crafting grandness.
The red flag logo becomes alive as the spark of ignited creation.
Beams of red light are released from the mind to the pen, out of the design studio and in the calm night cityscape spreading the spiritual grace and elegance over China.
Travelling through China-wide landscapes, the red tails illuminate the people and enrich the scenery in a whimsical way.
The Chinese meaning of the word “Honqi” is "red flag”. Derived from the logo it became a spark forming the shape of the new H5 model along the design lines immersed in a red glow. The red lines form the material emphasizing its entire, new-born, beauty evolved from the power of a waterfall.
A legend reborn.
Client: FAW Car Company - Hongqi | China; Agency: Ogilvy and Mather | Beijing; Production: Beijing Eye; Executive Producer: Sasha Elderson and Lola Luo; Director: Matthias Zentner; D.o.P.: Stefan von Borbely; Postproduction: Velvet Mediendesign GmbH; Head of Post production: Peter Jacoby; Post production Manager: Niklas Stolzenberg; Editor: Jochen Kraus; VFX Supervisor: Falk Buettner; Concept | Matte painting: Korbinian Vogel and Lara Frank; Color Grading:Bianca Rudolph | ARRI; Motion Design: Thomas Wernbacher and Markus Feder; Lead 3D Artist: Felix Hoerlein; 3D Artist: Tom Freitag and Axel Sperling; 3D modeller: Fabian Hofmann; 3D match moving: Christoph Gaudl; Lead Flame Artist: Chris Weingart; Flame Artist: Marco Pelzel; Flame car beauty: Sylvia Roessler; Nuke Artist: Rayk Hemmerling; Rotoscoping: Trace VFX; Music composer: Arash Safaian; Music production: Century Rolls
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