Life maximisers have a unique path to follow, like lines of fingerprints. This road belongs to them only, each one is different from the other.
For the new Nissan Altima commercial director, Matthias Zentner unravels the digital narrative of the individual path explored in an unconventional way, started by a fingerprint.
Virtual, mundane and scenic urban landscape, opens up in front of us in a translucent glow of the light beams.
The journey morphs into a white, abstract, unknown and mysterious expansion of the city blending surroundings until they lose their features, creating difficult circumstances to navigate around and to distinct obstacles. Yet, using Nissan’s Intelligent mobility (NIM) smart capabilities, Altima swiftly surfs the looming-white CGI city, which builds up in arabesque patterns illustrating Middle East’s rapid growth, development and current transformations.
Nissan Altima becomes the singular smart car experience learning to adjust and mastering any path our life is about to navigate us to.
We accomplished to merge the analogue and digital world to an impressive experience with an elaborated workflow of 3D pre-visuals including programmed lighting set up on the movie set, as well as in the digital studio.
Client: Nissan | UAE
Agency: TWBA | RAAD UAE
Production: Stoked
Executive Producer: Rita El Hachem
Producer: Mirna Estephan
Director: Matthias Zentner
D.o.P.: Stefan von Borbely
Postproduction: Velvet Mediendesign GmbH
Producer: Andreas Filip
Editor: Jochen Kraus
VFX Supervisor: Chris Weingart
Concept Art & DMP Lara Frank
Previsualisation Korbinian Vogel, Martin Sulzer
Color Grading Bianca Rudolph, ARRI
Matchmove Christoph Gaudl, Sebastian Wernicke
Creative Director Thomas Wernbacher
Technical Director Martin Sulzer, Jörg Fassbender
Lead Motion Design Markus Feder, Thomas Wernbacher
3D car rigging Martin Sulzer, Florian Böck,
3D car light setting Stefan von Borbely
3D people Florian Böck,
3D City animation Jörg Fassbender, Dina Saleem, Florian Böck, Andreas Gaschka, Alexander Matthäi, Markus Feder, Thomas Wernbacher
2D Animation Motiongraphics Aitor Benavent, Thomas Wernbacher
3D Fingerprint, Packshot Celluloid
Lead Flame Artist: Chris Weingart
Flame Artist: Andreas Rathmacher
Rotoscoping: Trace VFX
Music production Audioforce
在T站说说你的看法~