FORD FOCUS - ECOBOOST

“Fun”, is the first attribute that comes into mind while watching the latest work director Matthias Zentner shot for Ford China.
“Hands up for Freedom” should be second, since the newest featured Focus C519 model, comes equipped with the parking assistant, lane-keeping assistant and the ecoboost option.
Ford Focus C519 is a modern, cool and smart vehicle, visually paired with the emotional purity and the lightness of youth, highlighting the audience for which it was initially designed.
Ecoboost enables the swift acceleration of the car by using the gas more efficiently releasing its turbocharged power on the asphalt.
The overwhelming joy of hand-free operating and the scenery of a long-board girl gang gliding down the road in s-shaped turns, exchange in hyper slow-motion cuts allowing the dynamics and the energetic flow of the simple and very pure kind of joy visible and tangible.
This new Focus is all about the guilt-free love for speed & the limitless freedom!
Client: Ford China
Agency: GTB Shanghai
Director: Matthias Zentner
Production: Gwantsi Productions
Shanghai
Producer: Maggie xiong, Dora Su
Postproduction: Velvet Mediendesign
Postproducer: Andreas Filip
Editor: Jochen Kraus &
Matthias Zentner
Grading: Florian Wolf & André
Froelian
Flameartist: Peter Nemec &
Andreas Rathmacher
Rotoscoping: Trace
Matchtracking: Peter Pflaum
CG: Fabian Hofmann
Title Animation: Thomas Wernbacher
Music on air version: Audioforce
Sounddesign&Mix DC: M-sound