Flashbacks of bad decisions, wrong people, wrong places.
“How did I turn to be in my place?” echoes the deep voice of our hero accompanied by the roaming thunder over the dark and gloomy cityscape. 
In safety of the elegant Lexus LX Black vision model, he makes his way through the low lit streets of this place surrounded by murkiness.
The darkness is not fearful, but fascinating and a city is a place where risk, fuelled by trouble, becomes an adventure and unforeseen is welcome.
“Every next turn is the way to the top”, he speaks in a story of success where he is everywhere and always first. Sometimes as narrator, sometimes as the main actor and sometimes as a smart observer but always in company with his companion, Lexus LX, a vision of the black style. 
The spot was shot by the director Matthias Zentner in Madrid using the “day for night” effect, low key photography and night shoot, creating a memorable and fashionable, darkly, black and white look.
CREDITS ·
Client: TMR LEXUS
Senior Specialist: Arina Rogozhkina
Assistant Manager : Olga Upryamtseva
Agency: ADWISE
Strategic director: Dmitrii Ulyanov
Senior strategic planner: Yulia Taratina
Creative group head: Alexey Fedorenko
Copywriter: Arakel Zatikyan
Art-director: Zheka Guseinov
Client Service director: Olga Bogdanova
Account director: Daria Khvoyko
Senior manager: Anna Kuzmina
Production: THE BROWNIE
Director: Matthias Zentner
Executive Producer : Juan Toran
Producer: Elena Konkina
D.o.P.: Stefan von Borbely
Camera Operator: Stefan von Borbely & The Gang 300
Postproduction: Velvet Mediendesign GmbH
Producer: Andreas Filip
Editor: Jochen Kraus
Concept Art: Lara Frank
DMP: Lara Frank & Korbinian Vogel
Color Grading: Bianca Rudolph, ARRI
Matchmove: Christoph Gaudl
Retouch: Rayk Hemmerling
Rotoscope: Trace VFX
3D modelling: Andi Alesik, Ben Siebmann
3D animation: Batelion
Lead Flame Artist: Chris Weingart
Music House: Century Rolls
Music Producer & SFX: Phillip Ernst
Music Composer: Florian Jahrstorfer