SM ENTERTAINMENT NEW VISUAL IDENTITY PROJECT - Motion Identity
The new symbol is flexible identity in which S and M continue to be
transformed and captures SM's pursuit of expansion into the world and future.
The line moves freely to connect S and M, becomes a circle
and sometimes moves flexibly and sometimes structurally to create diverse graphics.
CREDITS
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EXECUTIVE PRODUCER
SM ENTERTAINMENT CO.,LTD.
PRODUCER
SOO-MAN LEE
EXECUTIVE SUPERVISOR
YOUNG-MIN KIM
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CREATIVE DIRECTOR
Hee-Jin Min
ASSISTANT DIRECTOR
Min-soo Yoon
ARRANGEMENT
Da-sol Kim, Jee-eun Kim
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CI DESIGN
[SM Creative Division]
Director : Hee-Jin Min
Design : Min-soo Yoon, Da-sol Kim
[CFC]
Director : Charry Jeon
Design : Yoon-ji Nam, Sae-rom Kang, Eun-ju Kim
 
MOVING POSTER
[SM Creative Division]
Director : Hee-Jin Min
Arrangement : Min-soo Yoon
[CFC]
Director : Charry Jeon
Design : Yoon-ji Nam, Eun-ju Kim
[Cobb]
Director : Wonseok Lee
Motion Graphic : Eugene Lee