PostPanic was asked by adidas to come up with a series of visually beautiful films to celebrate the authenticity and diversity of sport supported by adidas. They would be broadcast on the unique giant video wall in the entrance lobby of the adidas global headquarters. One of its kind, the video wall is 28 meters wide and 3 meters high, made up of 140 Ultra HD screens which together create a futuristic viewing experience hard to describe. The 54K resolution allows visitors to see detail with incredible clarity even if standing right up to the screens. In fact the technology is so advanced that conventional filming methods have not yet caught up and special solutions are needed for content creation. This Case Film reveals the production of the first 3 films in this unique Video Wall series.
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