After two years of technology-led visual aesthetic within their product films, Philips Television decided to change the emphasis to a more human factor asking us to focus instead on the emotions surrounding television viewing.
PostPanic’s solution was a warm, natural glimpse into the lives of the many different types of Philips Television viewers. With over 15 films to be made communicating product ranges and varying features, each film was allocated a ‘hero’ household which interacted with its extra member of the family, namely the ‘television’. The relaxed, filming approach was coupled with sharp art direction and subtle nods to the CG-implemented technology. All directed and produced by PostPanic.
The films were also part of an integrated campaign headed up by PostPanic which included Lifestyle Photography and localised to 18 countries.
Credits:
Director (Series and Feature Clips): Phil Robson
Photographer (LifeStyle Photography): Yamandu Roos
Production Company: PostPanic
DOP: Coen Stroeve
Executive Producers: Ania Markham, Jules Tervoort
Visual Effects Supervisor: Chris Staves
Producers: Annejes van Liempd, Liene Berina