Asics 360 Protection

The PostPanic/180Amsterdam hook-up for ASICS returns for a third product film, 360 Protection. Directed by Jorrit Stollman, the film follows a 360 degree transforming city which challenges a group of runners to overcome brutal weather conditions. In the process, we see the power of the ASICS fabric working its magic against the rain. Filmed at high-speed and seamlessly intercut with photo-realistic VFX, the film also explores the inner structure of the fabric technology.
Director: Jorrit Stollman
Agency: 180Amsterdam
Production Company: PostPanic