This piece offers an exclusive, behind-the-scenes look into GM’s Technical Center in Warren, Michigan. Home to the company’s top-secret Vehicle Engineering Center, its Design Center, its Aerodynamics Lab, and some of the leading automotive industry talents in the world. This stylized documentary focuses on GM’s leadership role in automotive innovation. Featuring all facets of the company’s sophisticated development process, the finished version interweaves striking time-lapse cinematography with footage from exclusive interviews with GM’s designers, artists, engineers and technicians. Check it out here or view the full web experience at GM.com.
Project: General Motors "Brand Film"
Director: Noah Conopask
Film Location: General Motors Design Center, Warren, MI
Advertising Agency: Digitas
VP Group Creative Director: Eric Dean
VP Group Creative Director: Manny Bernandez
Associate Creative Director: Christopher Handyside
Senior Producer: Brian Smith
Delivery Manager: Erika Rizak
Marketing GM.com: Marceline Perez
Associate Director Marketing: Heather Pucci
Manager Marketing: Timothy Laco
Production Company: Shilo
Director: Noah Conopask
Director of Photography: Max Goldman
2nd Unit DP (Time Lapse): Sean Stiegemeier
Editor: Nathan Caswell
Assistant Editor: Hedia Maron
Compositors: David Soto, Alexey Khaimov
Rotoscopers: Tiffany Chung, David Marte, Sergei Martirosov
Storyboard Artist: Ed Traquino
Interns: Djeison Canuto, Johnny Falcone, Jazeel Gayle
Line Producer: Chris Palladino
Head of Production: Julie Shevach
Executive Producer: Megan Kelly
Telecine: Company 3
Colorist: Tom Poole
Sound Design and Final Mix: Soundlounge
Sound Designer/Mixer: Keith Reynauld
Music: Spanish Sahara by Foals
Live Action . Editorial . Digital .
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