In this episode of Rostelecom’s “Profit”, a one-minute documentary series, we get a slice of the daily life of Helen and Vladimir, the owners of a family restaurant. While busy at work throughout the day, they tell us the history of their venue and what they do to fulfill the business needs.
Note: All characters in the video are played by actors.
The challenge in this docu-mimic series was to create the feeling of witnessing real life but in a controlled environment, within the context of a written script and to make all of it seem as organic as possible.
Upon release as prerolls on Youtube, the videos garnered a lot of interest amongst its target audience - real life business owners. Surveys showed that not only did most viewers watch the video till the end, but an overwhelming majority found their curiosity and interest peaked enough to bring them to a call-to-action.
�The campaign won the Bronze prize in the ‘Telecom and Tech’ Category at the Ad festival ‘Silver Mercury’ in Moscow, Russia.
agency - Arena
art director - Aleksandr Nerush
agency producer - Ilya Leontyev
client - Rostelecom
client producer - Stasya Oborotova
production - ActionFilm, CGCompany
ep - Igor Logvinenko
line producer - Irina lee, Zhenya Anikina
director & dp - Andrey Trevgoda
1ad - Svetlana Lebedyanskaya, Katya Laposhina
2ad - Liza Pak
pm - Dima Sarychev
1ac - Dmitriy Manannikov
2ac - Maxim Timoshenko
gaffer - Sasha Aleshnikov
key-grip - Roman Gerasimov
rental house - @kinotehnika
pd - Stas Temchenco
props - Katya Laneeva
costumes - Kseniya Bohema
postproduction producer - Yana Vyacheslavova
editors - Anton Shch, Mikhail Semisynov, Andrey Trevgoda
colorist - Max Mironov @ColorLarek