Rostelecom - ‘Growth - Pizza'

One of three little cute spots for Rostelecom :)
Each single-shot spot shows how digital services help businesses grow.
My directors approach was in supporting the metaphor with the camera push in while zooming out making the space actually unfolding on the screen. Plus we had to fine-tune and timecode precisely each persons movement on set so it matches the animation of the growing screens. #nomotioncontrol
Shout out to DP Ivan Lebedev who made it look sooo good and organic and was patiently repeating a crazy dolly-zoom movement time after time.
agency - Arena MB
agency creative director - Aleksandr Nerush
agency producer - Ilya Leontyev
client - Rostelecom
client head of marketing - Stasya Oborotova
client creative director - Nikita Shipov
client marketing manager - Maria Petrenko
production company - Simply Good
ep - Tim Butin
line producer - Evgeniya Anikina
production assistant - Daria Chebotareva
director - Andrey Trevgoda
dp - Ivan Lebedev
1ac - Katya Zelenaya
pd - Sasha Nekifirova
costumes - Lesya Knysh
animation - Andrey Trevgoda
colorist - Maxim Mironov