Toyota 'Positive' Campaign 2013 - Outdoor Cinema
Produced by Saatchi & Saatchi Digital
Directed by Ollie Verschoyle
'The Toyota Positive concept, created a positive movement that brightened Britain with the first car that ran solely on electricity, fuel and positivity.
The public were invited to come up with positive ideas & given a Prius for 24 hours to help achieve them, from creating a mobile cinema to giving people a lift in Muswell Hill.'
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