Mike’s Hard Lemonade - Arcade

Directors Fatal Farm created a series of spots for Mike’s Hard Lemonade inspired by internet meme culture with a mix of humor and a home-made feel.
See the rest of the campaign at: themill.com/portfolio/3697/arcade
Credits:
Agency: The Annex
Producer: Austen Williams & Catherine Hudon
Group Creative Director: Pat Hanna
Art Director: Andrew Caturano
Copywriter: Bob Howe
Production Company: Gifted Youth
Director: Fatal Farm
VFX & Design: The Mill
Executive Producer: Andrew Sommerville
Producer: Mike Pullan
2D Lead Artist: Andrew Pellicer
2D Artists: Dan Frantz
3D Artists: Adam Carroll, Jordan Carroll, Ross Scroble
Creative Director, Design: Jeff Boddy
Art Director: Matt Darnall
Designers: Adrian Navarro, Josh Van Praag
Editor: Charlotte Carr
Colourist: Luke Morrison
MAY 2017