Lenovo | Behind the Scenes | Rube Goldberg Experience

Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices.
Directed by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.
A vast range of different technologies was involved in this project. Almost like a technology history class, we went all the way from Newton to Arduino
Thanks for the hard work and passion of everyone involved!
Partnered with 1stAveMachine
Directed by Diego Berakha
1st.Ave Partner/EP Sam Penfield
EP Peter Repplier
Producer Marcus Lansdalle
EP Leticia Christoph
Line Producer Fernando Andres Fasano
Production Manager Eva Mariela Lauria
Production Assistant Daniela Lavagna - Guadalupe Alba Rodríguez Rey
DOP Juan Maglione
First Assistant Camera Faustino García Zamora
Second Assistant Camera Mariano Cristofani
DIT Clausse Esteban
Gaffer Sebastian Sarlenga
Electrician Celeste Lucia Spano - Luciano Nahuel Gómez - Carlos Carabajal
Art Director Marilina Victoria Martignone
Assistant Art Director Ailin Cinalli
Construction Department Graciana Maria Ger - Julieta Iacono - Julieta Lavalle - Pablo Andres Kondratas - Fernando Llistosella - Julieta Vergottini - Max Canoso
Propman Juan Spagnol - Lucas Ignacio Rodriguez
3D Coordinador Damian Bentron
3D Lead Eduardo Escalante
3D Generalista Pablo Brancatella
3D Assistant Leo Torcello
3D Style Sebastián Morales - Carolina Carballo
3D Outsource Wolfpack
Compo / Edit Diego Ortega - Luis "Lucho" Masdeu
Compo Pablo Herrera - Pablo Jalil - Hernan "Walty" Gonzalez - Lautaro Azcuy
Color Grade David Vargas
2D Animation Pablo Kondratas
Edit / Online Luis "Lucho" Masdeu
Creative Department Larisa Barreda - Soledad Torres - Florencia Cammilleri - Belén Guerra
-
tron.co/project/lenovo-2019-directed-by-diego-berakha