Lenovo wanted to deliver an experience that gives you a glimpse of all their most important developments in an eye-catching and artistic way for their participation in the Mobile World Congress in Barcelona, #MWC19.
Partnered with 1stAveMachine, we produced a six-meter tall Rube Goldberg experience, with ten different screens, connected by a chain reaction of outside mechanisms and practical devices.
Directed with impeccable detail by Diego Berakha, we managed to work with teams throughout the US, Madrid, Barcelona, and Buenos Aires.
A vast range of different technologies were involved in this project. Almost like a technology history class, we went all the way from Newton to Arduino (there's an actual Newton's cradle working in the installation).
Thanks to the hard work and passion of everyone involved, the experience was a success, and Lenovo left a huge impression at the most important event in the Mobile industry.
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