Making of ESSA Russia 15s

Our directors, Becho & Mab partnered with Action Film to create a series of animated and colorful spots for ESSA's AB InBev latest campaign. A sophisticated art direction and dynamic traditional animation created an eye-catching visual style for a young and demanding audience. Smooth transitions, camera works, fresh and vibrant colors, and lots of fruits and bubbles were accomplished with a wide range of techniques that went from 2D animation, motion graphics, and CGI.
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AB InBev Efes Russia - Marketing Manager Mariya Dementeva
Senior Brand Manager Ekaterina Rakcheeva
ACTION FILM Russia - Creative/Art Director/Copywriter Ivan Davydov
Original music Ivan Davydov & Alex Glazkov
Executive Producer Alexandra Naumova
Assistant Producer Danila Bushunov
Postproduction Producer Viktoriya Vashchinskaya
TRONCO - Directors Mab & Becho
Executive Producer Lautaro Brunatti - Leticia Christoph
Line Producer Fernando Fasano
Coordinator Cynthia Mendez
Director Assistance Pablo Kondratas
Art Director Juan Barabani
Art Assistance Andrea Devia
Storyboard Martin Santos
3D Animation Javier Bianchi - Alejandro Martos - Norbits
3D Styleframe Eduardo Escalante
2D Lead Animation Pablo Kondratas
2D Animation / Layout Claudio Iriarte - Leo Campasso - Marcos Cof Bayugar - Rodrigo Moraes - Manuela Calderone - Demian Garnero
2D Anim Assist / Clean Up Florentina Gonzalez - Lucia Vidal - Victoria Farelli - Julieta Soloaga - Gaston Herrera - Florencia Ponticelli - Mailen Lazaro - Sofia Ruocco
Composition Artist Luciano Masdeus - Diego Ortega
Color Grade David Vargas
Creative Development Soledad Torres - Florencia Cammillieri - Belén Guerra
Making of: Ignacio Loizaga