Prime Day is Amazon's large one day summer sales event with thousands of deals. Our team was tasked with creating a video to show how customers can unlock special deals just by trying out some of the camera features on the mobile shopping app.
Initially our client imagined this being a 2D explainer video, however we thought it would be more appropriate and visually appealing to build a 3D scene that is in line with the stop-motion brand style Amazon uses for Prime Day. Additionally, we added in some 2D cel animated flourishes, bursts and explosions for some extra energy and a unique take on the established brand look.
Case study: behance.net/gallery/67975565/Prime-Day-2018-Mobile-Shopping?
Creative Direction: David Viau
Lighting & Shading: Drew Nelson, Ian Frederick
Modeling: Ian Frederick, Ryan Eastham
Rigging: Ryan Eastham, Drew Nelson
Design & Animation: Drew Nelson, Ian Frederick, Andrew Nam, Ryan Eastham, Josh Van Whye
2D Animation: Casey Doherty, Alex Noelke
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