Our team was tasked with creating two videos to show how customers can unlock special deals just by trying out some of the camera features on the mobile shopping app. One video was for Black Friday, and one for Cyber Monday. Although we had a style guide for colors, the visual treatment was fairly open ended. We wanted this to be eye catching and fun and not just a phone UI video, so we created little abstract vignettes that are representative of each of the camera search functions. Additionally, we added in some 2D cel animated flourishes, bursts and explosions for some extra energy.
Creative Direction: David Viau
Lighting & Shading: Ian Frederick, Austin Hochstatter
Modeling: Ian Frederick
Design & Animation: Ryan Eastham, Ian Frederick, Austin Hochstatter, Andrew Nam
2D Animation: Casey Doherty, Alex Noelke
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