The campaign conveys the signature speed, energy and optimism of Michael Kors while highlighting the brand’s Qixi Graffiti print. The print, which was created in celebration of the Qixi festival (which most closely resembles Western Valentine’s Day), features hand-drawn heart and star motifs in graphic red, black and blush pink. This year’s Qixi capsule includes products across several categories, with the special graffiti print found on handbags, sneakers, slides, outerwear, ready-to-wear, watches and jewelry. The Qixi 2019 campaign images were shot by world-renowned Chinese photographer Kai Z Feng.
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