It’s a great pleasure to present this amazing project that I had the honor to direct for First Abu Dhabi Bank and Mullen Lowe Dubai along with my friends of Deja Vú Films. It is a risky project for the region with a strong social overtone; we hope that it serves as our small grain of salt in this change of mentality going on in the Middle East. .
With creative assistance from @isismalpica , cinematography by @matiaspenachino ; this project was really a group effort with @silverdog72 and Breno Cotta of Mullen Lowe, a union of talent where not a single opinion was more important than the rest. .
It is a work done with freedom and blind trust, always taking risks and the most unconventional and daring path while coming up with ideas and filming them. .
Hopefully directors, production companies, agencies, and clients could always work like this: trusting one another like it happened on this project. I believe we all created this unique synergy to achieve this project and it’s reflected in the result.