ITV2 \ Selected Idents

A Manvsmachine project. Here are some selected scenes from our ITV2 rebrand. Snippets from these scenes are randomly sequenced together into rhythmic idents, leading to hundreds of thousands of permutations.
In keeping with ITV2’s outlandish brand of entertainment we worked with the theme of amplifying everyday life - creating bold and excessive idents. Each scene is based on dissected word pairs, from 'traffic jam' and 'microwave' to 'hammer time' and 'blow job'.
See the development reel here: vimeo.com/136379050
Role: Design & Animation
For more information on the project visit mvsm.com & michaelm.tv
Track: Magic Wand by Windsurf
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Client:
ITV Creative
Concept / Design / Direction:
ManvsMachine mvsm.com
VFX / Animation / Compositing:
ManvsMachine & Neon