The 2018 FIFA World Cup left in its wake unforgettable moments… as well as 3 million Budweiser plastic cups. Instead of just throwing these away, the brand decided to do something special and used these cups to build ReCup Arena, a football pitch made entirely out of recycled materials.
The red-and-white polypropylene cups were melted down into granules and then stretched into threads that would go into making the 65 x 34 meter pitch, with the subs’ benches and even the drainage system also made of recycled beer cups.
The ReCup Arena will remain a meaningful legacy of the World Cup for both the city of Volzhsky and the rest of the world, drawing attention to crucial issues of recycling plastic waste.