Background: City-dwellers are prone to depression, especially in the world’s most hectic city - Hong Kong. Known as the city of sadness, Hong Kongers always get so busy making a living that they forget to make a life. Fortune Pharmacal Co. wants to provide a cure to Hong Kongers’ sadness.
Idea: Money is inalienable to our lives. Using the same medium, we introduce "Fortune Dollar", a game-changing currency. It’s a paper that turns into money when users write their happy moment on it. Not only it reminds people of their happy moments, it also reflects the true meaning of life, which is “Happiness is our greatest wealth”. Happiness is circulated all over Hong Kong with Fortune Dollar, and local shop owners receive subsidy when they accept Fortune Dollar for transaction.