To celebrate the Wonderfilled magic of the holidays, we created six Oreo "Wonder Carols" – highly personalized animations based on a social exchange of yule-fueled ideas. How did it all work? We created a launch video to explain the concept: you tweet a description of a favorite holiday memory or tradition, tag it #wondercarols and within 48 hours you might find your post brought to life as an original animated song.
Armed with rubber cement, tape, toothpicks, and tweezers, our team of elves went to work, transforming stacks of paper stock into a menagerie of holiday-themed miniatures. Our Cameo paper cutters whirled for a week while a table-top DP photographed each set. A little cel-animation and a lot of love brought it all together in time to launch.
Cue the Tweets! And a breakneck production schedule that would have impressed Santa himself. We received each custom song from our friends at The Martin Agency and were able to concept, illustrate, animate and deliver the next five animations before the kids woke up. This was a great excuse to employ our proprietary app, TOM: The Oreoke Machine! Simply add your song and TOM auto-populates your After Effects timeline with type on screen.
The result was a well-received and highly festive mini-campaign, garnering over 4.8M views on YouTube alone.