A series of 90 second clips and stills to promote Futurecraft, adidas’ new innovations arm. These short films focus on the craftmanship concepts behind individual product initiatives as well as communicating the brand’s forward-thinking ethos and investment in future sports technologies.
Edit: Jaroslav Moravec
Music: Peter Lyons
Graphics - Jan Rybak
Producer - Niranjela Karunatilake
Agency: U-Dox
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