The Greatest Luxury

The Greatest Luxury
Commissioned as part of the Radical Luxury campaign at Selfridges, The Greatest Luxury explores what luxury means in an era when the term itself can feel hollow and banal.
So how can we redefine this word for the next generation? And how do we make luxury exciting and meaningful again? In search of the answers, the film explores the relationship three radical creative have with the concept of luxury, including Mykki Blanco (Rapper, Performance Artist and Activist), Holly Blakey (Choreographer and filmmaker) and Gareth Pugh (fashion designer), featuring a poem written and performed by Lily Ashley and a performance by dancer Sophie Apollonia.
Celebrating the concept of luxury as something that’s as individual as ourselves, The Greatest Luxury reclaims luxury as something personal, emotional and liberating.
Director: Kathryn Ferguson
Production Company: Lief
Producer: Margo Mars, Sophie Brooks
Original Score & Sound Design: Kiat
Director of Photography: Sara Deane
Google Pixel 2 Operator: Diana Olifirova
Production Designer: Rhea Thierstein
Costume Design: Louise Moran
Key Make-Up Artist: Daniel Sallstrom
Key Hair Stylist: Roxane Attard
Choreographer: Kiani Del Valle
Offline Edit & Online: Carly Baker
Colourist: Faith Millin
1st Assistant Director: Kerry Green
Interviews by: Amah Rose Abrams
Writer: Phoebe Frangoul
Statues: Wing, Jonathan Luke, Ramzan Miah, Anna-Kay Gayle
Location Manager: Tony Wilkes
Research: Theresa Vitinius
2nd Assistant Director: Joe Ramsden
Runners: Dayo Olufemi, Dave Stocks
Steadicam Operator: Max Rijavec
Focus Puller: Kate Mollins
Camera Assistant: Jonny Lewis
Camera Trainee: Charlotte Maxwell
DIT: Mike Mcduffie
VTR: Nick Barber
Sound Recordist: Baines
Boom Operator: Steve Barnacle
Gaffer: Dave Tyler
Electricians:
Mike Casserly, Frank Cox, Paul Facer, Paul Bremner, Kevin Robertson
Catering: Jake Dodds
Art Department Assistants:
Logan Kelly, Miranda Latimer, Georgia Coleman, Kathryn Jarvis,
Lizzie Harper, Sora Alfatlawi, Sofia Pavlaki
Wardrobe Assistants:
Emily Outhwaite, Joe Mills, David Evans
Make Up Assistants:
Ana Fry, Kareem Jarche, Rocio Cuenca
Hair Assistants:
Cayla Kim, Franziscka Pesche
Manicurist: Yasmine Elwakil
Talent PA: Lola Young