Missouri Lottery: Spelling Bee

One of two ads for Missouri Lottery. Our brief: 'show the difference a dollar makes to the public schools system’
Apart from the opening shot these were entirely computer generated, by a brainy team at Nexus Studios.
The other one: vimeo.com/292950944
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Full Credits:
Client: Missouri Lottery
Executive Director: May Scheve Reardon
Chief Marketing Officer: Nancy Rollins
Advertising Manager: Rhonda Fehr
Agency: Barkley
EVP / Executive Creative Director: Katy Hornaday
Creative Director: Doug Hentges
Creative Director: Chris Cima
Associate Creative Director/Writer: Jordan Breindel
Associate Creative Director/Art Director: Jeremy Gilberto
Writer: Courtney Hoenicke
Art Director: Audrey Wilcox
Director of Integrated Production, Video + Experiential: Melany Esfeld
Producer: Shawn Wallace
Production Company: Nexus Studios
Director: Johnny Kelly
Senior Producer: Isobel Conroy
Production Manager: Annika Bauer
Production Assistant: Connie Black
Lead / Supervisor: Dave Hunt
Art Direction: Callum Strachan
Modelling & Texturing: Nur Diker, Carl Kenyon, Dorianne Fibleuil, Remy Dupont, Felip Docolomansky
3D Animation: Matt Morris, Gary Cureton, Benjamin Tron
Lighting & Rendering: Carl Kenyon, Valérie Guichard
Compositing: Germán Díez, Ken Hau
Music, Sound Design & Mix: Antfood
nexusstudios.com
johnnykel.ly
barkleyus.com
molottery.com
antfood.com