This commercial was part of an ongoing campaign where all the big supermarkets\' products were compared against each other for the best price. There were two builds to the adverts, where fridge magnets and cereal bowls were used to represent the amount of products cheaper for that week.
I attended the shoot as Post Supervisor and was involved in overseeing the second unit for the stop motion animation. Various plates were needed so that there was flexibility to update the height of the stacks and numbers quickly in Smoke according to the statistics that came in that day.
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