On May 24, 2016, Finnair and Finavia transformed Helsinki Airport‘s Runway 2 into the ultimate fashion catwalk where seven top designers from China, Korea, Japan, the UK, Sweden, Denmark and Finland presented their collections. Match made in HEL is a concept created by Finnair, the airline specializing in Asia-Europe connections, and Finavia, the operator of Helsinki Airport, the home hub of Finnair and a key transfer hub for Asia-Europe travel. During Match made in HEL events, the airport serves as the venue for unusual encounters that bring people together and show the airport in a completely new light. The Match made in HEL campaign aims to raise awareness of Finnair and Helsinki Airport as the best partners for smooth and fast air connections between Asia and Europe.
I directed, filmed and edited (editing with Jan-Erik Olin and Ilari Koskinen) designer introduction films for KLOK.
matchmadeinhel.com
Client: Finnair & Finavia
Agency: Mirum
Production: KLOK
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