Rising from the surreal landscape of an incredible alien world, Nike's reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.
I had the chance to work with an international team of fantastic artists on this reveal film. Make sure to also check the process reel: vimeo.com/160108408
More information about the project can be found here: behance.net/gallery/35306865/Nike-LunarEpic-Flyknit
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CREDITS:
Client: Nike
Nike Global Brand Communications: Tad Greenough
Executive Producer, Nike Brand Communication Studio: Noah Stanik
Nike Producer: Meagan Moore
Production Company: Blacklist
EP: Andrew Linsk
Producer: Karen Lawler, Alex Unick
Studio: Tendril & Frame
Co-Directors: Chris Bahry, Tom Crate
EPs: Kate Bate, Thomas Bay
HOP / Producer: Mary Anne Ledesma
Producer: Louise Bejerholm
Storyboards: Greg Boychuk, Gabe Sapienza
Editor: Tom Crate
Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann
Kruetzkamp, Marco Iozzi
Reveal Film:
Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler
Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski
Shoe Rigging & Animation: Matias Hansen
Lighting & Render: Nejc Polovsak, Matt Frodsham
Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim
Shoe Modeling: Marek Denko
Matte Painting: Bojan Zoric, Form Language
Compositing: Chris Bahry, Brad Husband