The campaign brings to life the concept of ‘Speed Remixed’ by fusing the rebellious nature of street racing with the high energy of small sided football. The film aims to connect the two unique cultures by portraying the MercurialX boot side by side with it’s ‘supercar’ avatar. The car morphs and simulates the boots physical design features and benefits in this fast moving, coordinated tag team edit where car and shoe take turns to exhibit their shared prowess.
Credits:
Art Director @ Nike Brand Design: David Chen
Creative Direction: Village Green
CGI Animation: Simon Fiedler, Bastian J. Schiffer, Martin Pajak
Additional CGI Modelling: Richard Jones, Barney Morgan, Ben Koppel
Sound Design: Resonate
3D Scan: Holger Biebrach