American Horror Story – Season 6
“Bulb”
The launch of Season 6 of American Horror Story, was marked by a "blackout” campaign. In an effort to create mystery around the true plot and themes of the new season, the campaign consisted of a massive amount of horror-themed misdirects tagged with the message "?6" or "What is Season 6?"

One of 28 unique teaser spots/IDs created as part of the ?6 launch, this "Bulb" ID was a great collaboration between FX Design, The Mill+, and The Joelsons. After working with Mike and Kevin on the concept, narrative, art direction, lighting, and cinematography; they did an amazing job taking over and capturing Christine's performance as our haunted apparition.
Agency:
FX DESIGN
SVP, Motion & Digital Design / Creative Director – Steve Viola
VP, Motion Design – Amie Nguyen
Creative Director, Motion Design – Synderela Peng
Director of Production, Motion Design – Dara Barton
Sr. Designer / Editor – Michael Parks
Production Company:
THE JOELSONS
Director – Steve Viola
Co-Director – Michael Parks
Director of Photography – Kevin Joelson
Producer – Rebecca Joelson
Camera – Dave Stewart
1st Assistant – Marq Castagna
2nd Assistant – Armon Vahidi
DIT – Kyle Hoekstra
Production Designer – Alessandro Marvelli
Wardrobe Stylist – Julia Reeser
Prop Master – BB Bastidas
Hair and Make Up – Dezi Villalpando
Talent – Christine Adams
Original Concept by The Mill+ in collaboration with FX Design.