The Bastard Executioner was a dark ages tale from Kurt Sutter, the created of Sons of Anarchy. I conceived this spot and subsequent broadcast design packaging as a thematic, tonal, and textural reference to both the show's period and main character. Tormented by internal conflict between honor as a Knight, and brutality as the King's Executioner, we witness his nightmare mired in mud and constricted in chains. Will he rise or fall?
My internal team at FX – Synderela Peng, Jane Ro and Rachel Brickel – did a fantastic job of bringing this concept to life, and designing boards to help craft the narrative and set the overall look even before going into production. To help us shoot this massive promo, I enlisted the help of Danny Yount & his team at Prodigal Pictures. I knew Danny's aesthetic would help us fully realize the visuals and narrative of such an abstract visual piece – the end result of which, may have actually been better than the show itself ;-)
FX NETWORKS
President of Marketing & Promotions – Stephanie Gibbons
SVP, Motion & Digital Design / Creative Director – Steve Viola
VP, Motion Design – Albert Romero
Sr. Art Director – Synderela Peng
Art Director – Jane Ro
Lead Designer (boards) – Rachel Brickel
Additional Design (boards) – Brien White, Sa Kim
Production Company:
PRODIGAL PICTURES
Director – Danny Yount
Producer – Grant Julian
Editor – Philip Stoll