NESTLE_EXTREME_MINI LA SAGA

Production
director Paul Mignot
cinematographer Thomas Hardmeier
producing QUAD Productions
producer Frank Solene
Agency
agency JWT Paris
Creative Director Anne-Cécile Tauleigne
copywriter Eric Auvinet
artistic director Julien Chesné
tv prod Patricia Chemoul
Client
customer Extreme
Technique
1st assistant director Jacques Eberhard
Post- Production
music supervision Creaminal
music Lafayette

Nestlé reveals a new episode of the saga Far to the launch of the Mini version of the famous cone, directed by Paul Mignot.

It includes sensual Betty, this time by his reflection narguée who enjoyed the last cone Mini. Then undertakes an intense chase where the redhead had very little time, size Mini Cone forces to try to win the duel.

In a short format, 20 seconds, the movie rhythm, aesthetic and sensual mix nervous action and languorous tasting, exuding charm to each image.

A film that shows brilliantly the torch of the saga going "to the essentials of pleasure Extreme" for the pleasure and reveals one facet of the talent of the director hitherto little exploited in its commercials.

We asked Patricia Chemoul, TV producer, to talk about the film and its director:

- Why and how the choice of Paul Mignot was it imposed for this energetic and successful result glamor?

Patricia Chemoul:

"Creation Anne-Cécile Tauleigne (DC), Julien Chesné (DA) and Eric Auvinet (CR) have been immediately impressed by the work of Paul Mignot. His filmography advertising demonstrates a mastery of technique, careful art direction combined with a requirement and a keen eye for detail.

But it was his wonderful short film Believe, which was strongly influenced me, who reveals his film universe with a direction of strong players, full of sensibility and aesthetic that has finally convinced Creation.

During the briefing, Paul fully accepted and understood the film Far Brand (The Reflection) and immediately sprayed with a clear vision. It was also quickly talked Music is one of the fundamental of the new Far campaign. "

- How was the shoot? Were there new challenges from the first film in the saga 2 years ago?

Patricia Chemoul:

"One of the challenges was the" mini "format: 20 seconds to stage Betty and her reflection in a hot chase with roles reversed.

Beyond the technical constraints (multi-pass), you had to be extremely rigorous, attentive and sharp on each stage to achieve the perfect balance between glamor, action and art. The shooting was intense and perfectly controlled. A small nod to also Solene Frank was just ... hot!

Director Paul incarnate, is passionate about the image with a crazy energy. He was listening and of proposals at each stage until the end.

In the end, Paul has made this new campaign Extreme Mini, a film that will mark the spirits. "