nowness.com/story/captured-motion-nike-matthew-m-williams-thibaut-grevet
Nike has joined forces with New York-based designer Matthew M Williams for a new collaboration that uses data to enhance performance. In this collaboration with NOWNESS, directed by Thibaut Grevet, the power and versatility of the collection is embodied by the intense training movement of two dancers, choreographed by contemporary talent Leo Walk. The performances, shot in a quarry in Ukraine, follows the footsteps of the isolated dancers sporting the new, cutting-edge apparel, where digital renders and human movement demonstrate seamless shifts between the robotic and the rhythmic.
Directed by Thibaut Grevet
Produced by Alexandra Funada at Frenzy Paris
Video Commissioner : Shelley Jones
Choreography by Leo Walk
Cinematographer : Hunter Daly
Dancer : Leo Walk & Suzanne Meier
Editor : Maxime Pozzi Garcia
Colorist : Mathieu Caplanne
VFX : Fabrice Sese / Youenn Denis
Sound Designer ; Antoine Boucherikha
Post-production Supervisor : Wassila Kailali
Executive Production : Family Prod / Nikita Bukowski
Music by Bearcubs "Underwaterfall"
Executive production : Family Prod / Nikita Bukowski