Play with Onitsuka Tiger by teamLab＠KITH BROOKLYN

KITH Brooklyn
May 15 – May 29, 2012, KITH Brooklyn, New York, USA
team-lab.net/en/menu/other/playwithonitsukany.html
Onitsuka Tiger had the teamlab digital signage store promotion for a little over weeks at KITH’s
Brooklyn store on the 15th of May 2012.
The project was very well received, as it engaged over 500 consumers throughout the two weeks
period and converted them into fans of Onitsuka Tiger. Many participants commented on the
dynamic technology that mirrored human movement and translated the energy to a monitor for all
to see.
An interactive CG model design and animation of Onitsuka Tiger shoes, CALIFORNIA 78 VIN,
that reacts and responds to people's movement. Stand before the signage and lift your legs or jump,
the animation displayed in the monitor responds and CALIFORNIA 78 VIN shoes mimic your
movement. The animated shoes don't just copy the movement of the person in front of the signage,
they respond to specific actions with special responses.
The monitor contents scenes are captured every few minutes and played back to create a surprising
and fun movie!
▼KITH Brooklyn
kithset.com
644 Broadway [at Bleeker Street] New York, New York, 10012
tel:64-6648-6285
▼ Onitsuka Tiger
asics.co.jp/onitsukatiger/