Medusa Film / Logo Animation

In 2016 we were invited by Mediaset Group to pitch for the restyling of the Medusa Film logo animation. The idea behind our proposal is based on the creative power of the light meant as both a physical and metaphysical enlightenment source. A moving beam reveals what’s in the shade, the details; the marble & stone surface that evokes the ancient greek myth of Medusa and her petrifying power.
ditroit.it
CREDITS
Direction: Ditroit
Art Direction: Salvatore Giunta
Design and Animation: Cristian Acquaro
Lighting and Shading: Claudio Gasparollo
Sound Design: Smider
Client: Medusa Film / Mediaset Group
Creative Direction: Mirko Pajè
Art Direction: Francesco Lo Torto
Producer: Andrea Chinese