Diesel — Say no to uncool wool

As part of the Diesel “Say no to uncool wool” campaign, we directed this video on display in the store windows during Christmas 2017. We imagined some woolen spheres, inspired by the ugly Christmas jumper imagery, going through a shredding machine and popping out as living threads, floating in the air and defining new dynamic structures.
ditroit.it
CREDITS
— Direction: Ditroit
— Creative Director: Salvatore Giunta
— Design: Salvatore Giunta, Matteo Nicoli
— Lighting and Shading: Claudio Gasparollo
— Animation: Matteo Nicoli, Vincenzo Memeo
— Editing: Matteo Nicoli
— Producer: Ada Korvafaj
— Audio: Smider
— Agent: Beeta
— Executive Producer: Beatriz Romero
— Client: Diesel