We were delighted when we were asked by Nike to design and create a motion piece inspired by running for the Milan Design Fair’s 2016 Nature of Motion Exhibit.
We took centre stage at the show on a enormous 14m x 4m high screen. By exploring different terrains and textures we celebrate the genealogy of Nike through movement.
An incredible multifaceted project to be part of, big thanks to everyone who facilitated this happening!
Client:
Nike
Concept & Design:
Analog
Art Direction :
Andy Walker & Lee Owens
VFX Supervisor:
Mike Merron
Lead 3D Artists:
Simon Reeves & Cristobal Infante
Art Director:
Nidia Dias
Producer:
Elle Loveday Rose Lockhart
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