GUMLAB collaborated with Futura to create this piece of work to capture the diversity of street fashion. With the concept of “friendship”, this video established the idea that YO’HOOD is a platform where the cool youngsters meets.
Full Credits:
Client: Yoho!
Product: Yohood Street Fashion Festival
Agency: Studio Gumwap
Production: GUMLAB
Creative Director: Anxing
Animation/VFX Supervisor: Wen Shi
Producer: Yif
3d Animation: Lindsay Horner
VFX／Animation: GUMLAB
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