March 26th, 2014 marks the 20th anniversary when Nike first introduced the now iconic Air Max sneaker.
A collaboration in between visual artist Chromaphase, director Charles Lanceplaine and producers EDC (Exquisite Delegates) Shanghai , we created an all immersive interactive audio visual experience within a giant Nike Shoe Box !
The UX design incorporated a combination of visual installations, motion graphics, LED, Infra-red lighting, and music and sound design ; all being triggered at will by the user.
As an added bonus to the experience we also had original music composed for each individual Nike Air Max shoe on display within the installation – music by the Exquisite Delegates.
The results and feedback have been amazing, we had record likes on HypeBeast.
hypebeast.com/2014/3/nike-air-max-day-shanghai-recap
“Wear Your Air” people.