See Full project here - behance.net/gallery/50244293/Nike-Shanghai-Unstoppable
Wieden+Kennedy Shanghai produced an extensive campaign for Nike to showcase the city’s growing running scene and to promote the Shanghai marathon. The campaign labelled ‘unstoppable’, honoured Shanghai’s runners who have overcome air pollution and the cramped quarters of their home city.
This film shows the determination of Xu Yun. Since 2012 she's been eagerly applying to be one of the 35,000 Shanghai Marathon runners, but is yet to put on a bib. Despite her bad luck, Xu Yun won't let rejections letters stop her running.
In 2015 she was fed up of not getting a chance to run the marathon, so she ran the course anyway. She was unofficial runner number 35,001.
Project breakdown can be seen here - creativeimmortal.com/nikeshanghai
PRODUCED BY SHOTOPOP
DIRECTOR
Richard Payne
PRODUCER
Casper Franken
ILLUSTRATION
Adam Relf
Carin Strandford
LEAD CHARACTER ANIMATION
Dipankar Sengupta
CELL ANIMATION
Dipankar Sengupta
Olly Montague
Bishoy Gendi
ADDITIONAL CHARACTER ANIMATION
Richard Payne
3D ANIMATION
Richard Payne
COMPOSITING
Richard Payne
SOUND DESIGN AND MUSIC
Soundsmiths
AGENCY
Wieden+Kennedy Shanghai